A. Film
B. Press
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H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
F-2-31. OBI Calendar
| Agency | InBrief |
| Creative head | Michael Gibson |
| Author of idea | Radovan Andric |
| Product | OBI |
| Description | DIY calendar with months on goods of different categories presented in OBI. OBI partners and clients have unique opportunity to make them of several parts. And then something is made by your hands it surely will take honorary place on your table and all year round remind you about the brand. Brand essence is also underlined by economy, production simplicity and original technological solution of souvenir. It's made of ordinary cardboard and its' details occupy just one sheet A4. This minimizez calendar's cost and expenses on its' delivery. And this sheet miraculously turns into the whole complect of funny 3D figures of OBI goods. It's interesting that every month is in line with goods from category mostly actual for this period. For example «march» drill reminds that it's time for renovation. And «september» flower appeals to work in the garden together with OBI. OBI calendar is convinient because it's small and needs not much place on the table. And it's emotional at the same time. The brightness of souvenir marks it out among other things and cheers you up every time you look at it. |
| Team members | Creative Director - Michael Gibson Designer - Radovan Andric |
