A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
F-5-11. Paper Style Annual Report
Agency | Ogilvy Group Ukraine |
Creative head | Olga Samsonenko |
Author of idea | Olga Samsonenko |
Product | Bank Forum |
Description | The task was to develop creative idea and images that would reflect bank achievements for the year passed. The idea was to visualize the power of collaboration and the great results it can bring. We wanted to try something different ant present annual results in a unique but simple way. Being inspired by minimalism and miniature art we came with an interesting solution. A scalpel, 30 sheets of paper, 2 tubes of glue, 1 month of careful work and a lot of patience. More than 20 miniature objects were crafted by hands from paper and glue only. The annual report contains 23 unique images, telling the story of aspiration and achievements of Bank Forum. |
Team members | Art Director: Olga Samsonenko, Vitaliy Kozlov, Designer: Evgenii Kapusta, Producer: Irina Pigal, Strategic Planner: Martin Alles, Business Director: Svetlana Polyakova, Account Director: Alexandra Savonik, Account Manager: Svetlana Korytko, DTP: Mitya Polishchuk, |