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F-5-19. Helen Marlen 2 catalogue

AgencyMilk Branding
Creative headMaxim Lesnjak
Author of ideaOlga Novozhilova
ProductHelen Marlen 2 Store Chain

The key distinction of the Helen Marlen 2 stores from the rest of the fashion luxury brand stores of Helen Marlen Group – is that they sell younger designer brands of footwear and accessories. These names are not as universally known in the world of fashion, and, what is more important, not always known to the young fashion audience (for whom, after all, they were designed in the first place). The task of the catalogue then - was to introduce Helen Marlen 2 trendy footwear to trendy youth.


To start on a friendly note we have opted for designing the book as a private diary choosing an emotional and very personal scrapbooking technique. Each brand was presented in its own short story collected from thoughts, moods and… shoes! This style has allowed us to create an atmosphere of a more personal experience with the brand. Just like when you meet someone and then think to yourself: is it possible that we’ve met before?
Team membersMaxim Lesnjak, Creative Director
Olga Novozhilova, Art-Director / Designer
Svetlana Tsvelenjeva, Copywriter
Alexander Fayer, Technical specialist