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F-6-26. Marketing in Eco-style

AgencyLeo Burnett Ukraine
Creative headTatiana Fedorenko
Author of ideaEgor Petrov
ProductMarketing Media Review (MMR) magazine
DescriptionBrief: The main topic of July MMR issue - is global "greening" of the brand. Eco-brands, green-initiatives, eco-control - all this must be briefly and clearly revealed on the Cover.
Solution: The stencil - tool of all modern street artists - established over strong market realities! Quite soon each package in Ukraine will be forced to try on "Recycling" stamp.
The development of June MMR cover has been used March issue cover.
Team membersTatiana Fedorenko, Creative Director; Egor Petrov, Art-Director
Pavel Mandryk, Copywriter