A. Film

B. Press

C. Outdoor

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. Radio

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. Film Craft

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. Design

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. Interactive

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. Creative use of Media

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR projects

I-1. Marketing PR

I-2. Corporate PR

I-3. Political PR

I-4. Digital PR

I-5. Non-traditional projects

J. Marketing Services projects

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. Advertising Campaigns

K-1. Complex advertising campaigns and programs

K-2. Advertising series

F-7-17. THE MOST MUSTACHIOED GIFT


Agency	Salmon DDB
Creative head	Aleksandr Zazheko
Author of idea	Salmon DDB
Product	Salmon DDB
Description	February 23rd is the day of real men. And what makes the noses of real men look pretty? Of course, the thick mustache. Because only the male half of humanity can boast of this attribute. MUSTACHE Text on the envelope: THE THICK MUSTACHE BEAUTIFIES THE NOSES OF REAL MEN. TRY IT ON! Vasily Ivanovich Chapaev Brave, courageous, legendary – a real man! Happy real men’s day! Salvador Dali Mad, eccentric, brilliant – a real man! Happy real men’s day! Albert Einstein Phenomenal, wise, miscellaneous – a real man! Happy real men’s day! Charles Chaplin Kind, funny, great – a real man! Happy real men’s day! Hercule Poirot Clever, cunning, insightful – a real man! Happy real men’s day! Freddie Mercury Talented, artistic, extraordinary – a real man! Happy real men’s day! Hulk Hogan Strong, strong, very strong – a real man! Happy real men’s day!
Team members	Aleksandr Zazheko, creative director Daria Herasimenka, senior copywriter Ekaterina Trapeznikova, art-director Anna Chaichuk, senior designer Ekaterina Yatskevich, designer Victoria Korshun, manager Marina Zhuk, manager

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