A. Film
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F. Design
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H. Creative use of Media
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F-8-13. Teatul
Agency | Alexey Seoev |
Creative head | Alexey Seoev |
Author of idea | Alexey Seoev |
Product | Teatul tea |
Description | An original package of Teatul is distinguished by its concept of simplicity and genuineness. Design bears a unique allusion to the island of Sri-Lanka, a fabulous birthplace of Teatul depicting a cabin standing at the edge of the earth which actually appears to be the edge of the tea leaf lighted up by the uneven disc of the ginger sun. A depiction of every element of the design bears an idea of their independent existence upon a general background like a star or a planet in drawings once made by Saint-Exupery. The design of the pack is practically free of ready-made fonts except for the technical figures. All in all Teatul includes 7 sorts of tea – 2 brands of green and 5 of black packed up in framed-boxes of 5 different sizes and a cylinder container. |
Team members | Alexey Seoev, designer, illustrator, calligrapher |