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F-8-33. The Hangover Remedy

AgencyISKRA Creative Agency
Creative headBogdan Kravchenko
Author of ideaBogdan Kravchenko & Iryna Demydova
Productenergy and cure a hangover on the basis of lime and lemon
DescriptionThe new brand has been positioned by manufacturers as an attribute of
youth lifestyle, oriented on the students and frequent visitors of the
nightclubs from 18-30 y.o. It was made in order to detoxify and
maintain the body in the "morning after", but doesn't have that boring
"medical" feature among the brand's values.

The design concept of the logo and packaging were built around the
product message. Since the core ingredients are vitamin C, lime and
lemon, known for strong antioxidant features, the refreshing
yellow-green color palette was chosen for branding color code, while
the icons of citrus highlighted the the healthy message. Pretty long
brand name was written in different fonts by sweeping brush strokes
and a clear, readable one in order to create the strong effect of
"before and after" that this brand offers to the consumers.
Team membersBogdan Kravchenko
creative director
Kayla Kelly