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F-8-55. DVA GUSYA / TWO GEESE

AgencyPOLARIS
Creative headPOLARIS
Author of ideaPOLARIS
ProductP?t? of goose liver
DescriptionP?t? “Dva Gusya” is a brand new Ukrainian product from the only local producer of goose liver – “Mironovskiy Khleboproduct” agro holding.
One can meet quite few p?t? brands in the market, and though it stands right near a reputable foie Gras “Dva Gusya” is a “main-stream” brand. Design concept is built on a paradox unity – democracy vc status.
The name from a famous playful song and product market position brought to life an interpretation of the logo and the label. Two cute characters surrounded with a strong shelf impact background – black-n-white with red nuances. A strong noble classic compensates deliberate cheerfulness in composition solutions as well as in fonts. Handwritten signature tells the story of the p?t? delicate taste created with love.
Team membersPOLARIS