A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
F-8-55. DVA GUSYA / TWO GEESE
Agency | POLARIS |
Creative head | POLARIS |
Author of idea | POLARIS |
Product | P?t? of goose liver |
Description | P?t? “Dva Gusya” is a brand new Ukrainian product from the only local producer of goose liver – “Mironovskiy Khleboproduct” agro holding. One can meet quite few p?t? brands in the market, and though it stands right near a reputable foie Gras “Dva Gusya” is a “main-stream” brand. Design concept is built on a paradox unity – democracy vc status. The name from a famous playful song and product market position brought to life an interpretation of the logo and the label. Two cute characters surrounded with a strong shelf impact background – black-n-white with red nuances. A strong noble classic compensates deliberate cheerfulness in composition solutions as well as in fonts. Handwritten signature tells the story of the p?t? delicate taste created with love. |
Team members | POLARIS |