A. Film
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F-8-6. Bobrov Fresh Lime label design
| Agency | Ad Astra Riga |
| Creative head | Laganovskis Gints |
| Author of idea | Laganovskis Gints |
| Product | Bobrov |
| Description | The task of the brief - design label for the new flavour "Bobrov Fresh Lime", maintaining the continuity of forms and sizes of the current line Bobrov labels of glass bottles. The creative idea - to emphasize the taste of a light lager beer with the citrone taste through the graphic elements used in the design of the labels: fresh cuting slice of lime and small water drops, reflecting the freshness, naturalness and purity of taste. Place those elements in such a way as to visually not break down the key label design with the horizontal logo on the front label and vertically on a necklabel. The creative idea is allowed to strengthen the name of the new variety "Fresh Lime" on the label and to emphasize the extra refreshing taste of new flavour unisex beer. |
| Team members | Konstantins Kondrasovs, designer |
