F-8-5. разработка бренда и его визуальной идентичности для новой торговой марки «Востряково»

Agency	Branding Agency “Clёver”
Creative head	Бенжамин Бенимана
Author of idea	Branding Agency “Clёver”
Product	meat products
Description	The main idea of brand positioning - a product for active people who choose a modern reliable products made of a unique historical recipes using innovative technologies and quality control of the individual. This message is the basis of graphic visual brand identity, was make an special emphasis on the "unique historical recipe," which implemented in the package through a special symbol and prove identification mark of personal control. In a graphica, creative group proposed a new approach to the presentation of the material sausage labels - color scheme is designed in silver-gray and blue colors, which makes the concept unique among its competitors.
Team members	Sergey Trushevskyi, art director

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