E. Film Craft
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
|Creative head||Pavel Lebedev|
|Author of idea||Pavel Lebedev|
|Description||The company "Aqualife" is expanding its product portfolio in the category of SD (soft drinks) with a new product - a fizzy cocktail of wine under the brand name "Shampagner."
In October 2011 the company "Aqualife" introduces a new and unique product - a low-alcohol beverage "Shampagner."
For the alcoholic content and method of production "Shampagner" is a low alcohol drink. However, in the positioning and perception of its ultimate customer, "Shampagner" can be classified as sparkling wine.
The new product "Shampagner" have a great potential to fill a niche among soft drinks, and for market entry in the category of sparkling wines.
Cocktails "Shampagner" made with natural ingredients - the wine material on the basis of one of the most popular varieties for production of sparkling wine - classic Riesling varieties.
Our studio had a challenge to show consumers a new format - a sparkling wine in aluminium cans. This is a new product at the junction of the two product categories.
Our solution to this problem - to create an allusion to the typical bottle of sparkling wine.
When creating a label, we, of course, inspired by the great labels of sparkling wines produced in the USSR in the 50s-80s of last century.
There was also an original logo font "SHAMPAGNER" involving one of the professional calligraphers from Russia.
|Team members||Oleg Matsuev (designer-calligrapher)|