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F-8-6. Bobrov Fresh Lime label design

AgencyAd Astra Riga
Creative headLaganovskis Gints
Author of ideaLaganovskis Gints
ProductBobrov
DescriptionThe task of the brief - design label for the new flavour "Bobrov Fresh Lime", maintaining the continuity of forms and sizes of the current line Bobrov labels of glass bottles. The creative idea - to emphasize the taste of a light lager beer with the citrone taste through the graphic elements used in the design of the labels: fresh cuting slice of lime and small water drops, reflecting the freshness, naturalness and purity of taste. Place those elements in such a way as to visually not break down the key label design with the horizontal logo on the front label and vertically on a necklabel. The creative idea is allowed to strengthen the name of the new variety "Fresh Lime" on the label and to emphasize the extra refreshing taste of new flavour unisex beer.
Team membersKonstantins Kondrasovs, designer