Professor, Doctor of Philology, Candidate of Technical Sciences
Birth date: 1 June 1954.
- 1976 г. — The Moscow Institute of chemical mechanical engineering
- 1987 г. — The Moscow State University named by M. V. Lomonosov
- 1986 г. — degree of Candidate of Technical Sciences (MHTY named by D. I. Mendeleev)
- 2001 г. — PhD (Faculty of Journalism of The Moscow State University named by M. V. Lomonosov)
1992 — co found an advertising agency “Maxim”.
- Official representative in Russia of The Cannes Lions International Festival of Creativity and Eurobest Advertising Festival
- Vice-President of the Association of Communication Agencies of Russia (ACAR)
- Vice-President of the DLC “GROUP IMA”
- General Director at Publishing Ltd. “IMA-press”
- Honor Member of the Russian Association of PR (РАСО)
- Vice-President of Russian office of International Advertising Association (IAA)
- Academician of the Russian Academy of Advertising
- Head of department of marketing and advertising MSUIE, the scientific head of Institute for Marketing Communications
- Academician RAEN
Took part in projects: Privatization, “Maslenitsa”, Bosco di Ciliegi, Panasonic, Toyota etc. Chairman of jury of the Festivals: “DaЁzh”, “Yula”, “Lime”. Co-author of 8-monographs about advertising activity.