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F-9-7. Spring at Helen Marlen windows

AgencyMilk Branding
Creative headSvetlana Tsvelenyeva, Dmitry Klischik
Author of ideaHelen Marlen Group, Milk Branding
ProductHelen Marlen Passage 15 store

For obvious reasons – store windows are of the prime communication importance for the Helen Marlen multi-brand fashion stores chain. The goal of this media is not only to showcase new collection bestsellers, or inform about seasonal sale discounts. The store window has to touch a potential buyer in some way, and, if all’s done well, persuade her to stop by for a look. That was exactly the task for a new 2012 spring-summer collection promo – to inspire!


Barbie doll look, being an icon for perfection in everything about the ideal look&style, has become an inspiration for decorating store-windows of the chain this spring. The idea was to not simply showcase the most catchy garments from the new collection, but rather to recreate the mood of the most “seducing” fashion themes of the upcoming spring-summer season: «garden party», «cabrio ride», «marine vacation», etc. Each look was stylizedto the themed Barbie doll box.
Team membersSvetlana Tsvelenyeva, Creative Director
Dmitry Klischik, Creative Director
Ilya Kazmin, Art Director / Designer
Alexander Fayer, Technical specialist
Olga Perepelitsa, Account Manager