A. Film
B. Press
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E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
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F-9-7. Spring at Helen Marlen windows
| Agency | Milk Branding |
| Creative head | Svetlana Tsvelenyeva, Dmitry Klischik |
| Author of idea | Helen Marlen Group, Milk Branding |
| Product | Helen Marlen Passage 15 store |
| Description | TASK For obvious reasons – store windows are of the prime communication importance for the Helen Marlen multi-brand fashion stores chain. The goal of this media is not only to showcase new collection bestsellers, or inform about seasonal sale discounts. The store window has to touch a potential buyer in some way, and, if all’s done well, persuade her to stop by for a look. That was exactly the task for a new 2012 spring-summer collection promo – to inspire! SOLUTION Barbie doll look, being an icon for perfection in everything about the ideal look&style, has become an inspiration for decorating store-windows of the chain this spring. The idea was to not simply showcase the most catchy garments from the new collection, but rather to recreate the mood of the most “seducing” fashion themes of the upcoming spring-summer season: «garden party», «cabrio ride», «marine vacation», etc. Each look was stylizedto the themed Barbie doll box. |
| Team members | Svetlana Tsvelenyeva, Creative Director Dmitry Klischik, Creative Director Ilya Kazmin, Art Director / Designer Alexander Fayer, Technical specialist Olga Perepelitsa, Account Manager |
