A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
F-11-2. VTB Insurance
| Agency | Articul Media |
| Creative head | Egor Aristakesyan |
| Author of idea | Olga Kulikova and Maryana Scheinina |
| Product | Insurance service |
| Description | www.befan.ru/vtb_ins The task The main task for the agency was to reduce the consumption of certain barriers and prejudices associated with the specific insurance, association with something unpleasant, disturbing. In order to solve this problem, create a more positive perception of the consumer products areas of insurance, change the "fear" (insurance) on the "confidence» (insurance), there were "toy" characters. Solution: In order to solve these problems, to form a consumer positive perception of the company and the products of the insurance sphere, change "fear" (insurance) on the "confidence» (insurance), there were "toy" characters. For each insurance product promoted in a special technique "paper sculptures", created his own illustration, causing warm feelings lie to yourself, as offset by the negative emotional background. That the communication is visually memorized by the user and sets otlichnalas other advertisements, the agency had to find a unique artist - more than 100 contest entries carefully inspecting art directors Articul Media; in the end, what is needed, it was found. Visual solution to be used in all types of communications. The first stage of the agency has developed a new site, since it is online is currently the main source of information for clients. |
| Team members | Sergei Goncharov Daria Kembrina |
