A. Film
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I. PR projects
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G-1-22. Alpen Gold - DREAM LAND
| Agency | GRAPE |
| Creative head | Vladilen Sitnikov |
| Author of idea | Vladilen Sitnikov, Maria Fedorova |
| Product | Alpen Gold chocolate |
| Description | Goal: to become a chocolate brand # 1 in Russia. We created the Land of Dreams - community, which helps the audience Alpen Gold dreams and fulfill their dreams. Community platform - is a website where the audience is inspired, learn, dream and act! The site consists of: - сontent-section "Advisors", where the leaders of the project - the most important dreamers - teach and inspire the audience to great dreams and accomplishments; - section with chocolate Alpen Gold, which is a catalyst for performance evaluation. In section one can choose a chocolate bar that is suitable to him; - interactive interface with the activations and contests: childhood dreams, starting with the Lantern dreams. Website Country Dreams rendered in fabulous style. Before the user opens the curtain and there is a magic dream book. We invite the audience in the 3D-world, where you can light the torch with his dream and go soaring through the sky in a magical, fairy-tale world with different exciting adventures. |
| Team members | Creative Director: Vladilen Sitnikov Creator: Maria Fedorova Account Director: Elena Moiseeva Account Manager: Anna Mizieva Production Director: Maxim Kuzin Art Director: Ilya Avdeev SMM Director: Michael Geysherik SMM account: Alexander Podenok Copyright: Natalie Varguleva Daria Kochanina - Account Manager Dmitry Ogorodnikov - Technical Director German Kukhtenko - creative production director Paul Skorynin - developer Ivan Nikitin - developer Boris Golovnev - developer Edward Christ - digital producer |
