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G-1-22. Alpen Gold - DREAM LAND

Creative headVladilen Sitnikov
Author of ideaVladilen Sitnikov, Maria Fedorova
ProductAlpen Gold chocolate
DescriptionGoal: to become a chocolate brand # 1 in Russia.
We created the Land of Dreams - community, which helps the audience Alpen Gold dreams and fulfill their dreams. Community platform - is a website where the audience is inspired, learn, dream and act!
The site consists of:
- сontent-section "Advisors", where the leaders of the project - the most important dreamers - teach and inspire the audience to great dreams and accomplishments;
- section with chocolate Alpen Gold, which is a catalyst for performance evaluation. In section one can choose a chocolate bar that is suitable to him;
- interactive interface with the activations and contests: childhood dreams, starting with the Lantern dreams.
Website Country Dreams rendered in fabulous style. Before the user opens the curtain and there is a magic dream book.

We invite the audience in the 3D-world, where you can light the torch with his dream and go soaring through the sky in a magical, fairy-tale world with different exciting adventures.
Team membersCreative Director: Vladilen Sitnikov
Creator: Maria Fedorova
Account Director: Elena Moiseeva
Account Manager: Anna Mizieva
Production Director: Maxim Kuzin
Art Director: Ilya Avdeev
SMM Director: Michael Geysherik
SMM account: Alexander Podenok
Copyright: Natalie Varguleva
Daria Kochanina - Account Manager
Dmitry Ogorodnikov - Technical Director
German Kukhtenko - creative production director
Paul Skorynin - developer
Ivan Nikitin - developer
Boris Golovnev - developer
Edward Christ - digital producer