A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-1-8. Promo site Volkswagen Golf R
| Agency | TRAFFIC |
| Creative head | Valeriy Sivtsev |
| Author of idea | TRAFFIC |
| Product | Volkswagen Golf R |
| Description | The task set before the agency was to present the sports car Volkswagen Golf R to the target audience - bright and active young people, who love adventures and a quick ride - stressing its style, strength and reactivity. To achieve these objectives the agency have designed promotional website and online banner ads (including and a non traditional banner on Youtube), on which game activation was introduced. Each user was asked to ride on the racing track, while trying to overcome several obstacles and achieve the best results, simultaneously competing with other players. Moreover, users received the opportunity to maintain and update their results. The campaign strategy was to involve the target audience into a sports game, while showing the essence of the new car Volkswagen Golf R - bright, exciting image, competition and the sporting character, using game activation. |
| Team members | Valeriy Sivtsev - creative director Dmitriy Matveev - art-director |
