A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-4-6. Lucky Birds City
| Agency | Articul Media |
| Creative head | Mariana Scheinina |
| Author of idea | Egor Aristakesyan |
| Product | Мобильное приложение |
| Description | www.befan.ru/lucky_birds_city_k/ Objective: Make a mobile game application that will allow the department to show the level of mobile development agency. Earn a reputation as experts in the field. Earn money. Lucky Birds - a game for iphone "Lucky bird" - a few of the characters, each with its own character, demeanor, reaction to the actions of the player, finally, a weight that is important to fulfill the mission the game. The mission is to move all the birds, randomly on the wires in their houses. Of course, overcoming obstacles, collecting keys and bonuses, unlocking locks and solving logic charades, dodging dangers and tricks that can "kill" the feathered hero. Stages of the project February 5, 2012 hosted the game in a foreign App Store. February 6, 2012 hosted the game in the Russian App Store. From February 5 to February 12, conducted a media campaign. More than 40 reviews in the Russian and foreign resources. More than 10 types of banner advertising. Results: First day sales: Number 1 in Russia, Moldova. Top10 Slovenia, Kazakhstan. Top100 China. Rating: 5 stars! 40,000 + references on Google 7 invitations as an expert on Russian and international conferences on "Mobile Applications", to strengthen in the minds of consumer that «Articul Media - an expert in the field of mobile applications and mobile games" Signed a contract for custom game development and porting to another platform from a leading international brand, and several contracts for mobile games to promote the brand (Russian company) |
| Team members | Denis Kirillov Vyacheslav Selivanov |
