A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-5-1. World Championship Nose Cleansing
| Agency | Novocortex |
| Creative head | Serge Fenenko |
| Author of idea | Alain Friedrichs, Roel Welling, Bas Welling |
| Product | Nose cleansing set Aqua Maris |
| Description | Our objective was to launch Aqua Maris For-Home, a nose cleansing set containing sea salt bags and a neti pot. We needed to connect Aqua Maris with Jala Neti, the yoga technique of daily nose cleansing, practiced by millions of people. We decided to create a new sport – Competitive Nose Cleansing, sponsored by Aqua Maris and governed by the International Federation Jala Neti. Then, we organized the World Championship Jala Neti in Amsterdam and put live coverage of the 5 Litre Men’s Final on YouTube. In a month, our viral generated over 700.000 views on YouTube and other video sites, and the site of Aqua Maris received 46% more visitors. Watch the viral and read the full story on www.novocortex.com/viral_aqua_maris/ |
| Team members | Client: Nikolay Zhavoronkov, Campaign strategy: Nadia Zelenkova & Serge Fenenko, Director: Alain Friedrichs, Producers Wefilm: Bas Welling, Dania Lopies, Camera: Roel van ’t Hoff, Art director: Bram van de Ven. |
