A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-6-22. Interactive Toy-Tale “The Scarlet Flower”
| Agency | Digital agency Spider Group |
| Creative head | Julia Soliynik |
| Author of idea | Julia Soliynik |
| Product | Digital agency Spider Group |
| Description | How to combine the children’s love to gadgets and the necessity of developing their cultural level? Our respond is – specially prepared for iPad Russian fairy-tales. The Scarlet Flower is not yet just a book. Now it’s a toy-book for 3 year old children. It’s not only a classical story by Aksakov, but also original illustrations, an interesting interactive character’s and subject’s animation, and thoroughly selected effects for each page. Some dated and difficult for a child words are supplied with floating tips. A tale is something like a quest. Here a child should employ his or her imagination to reach a respond of every page: to stroke the cat, to open the door, to “taste” all delicacies, to drag a moon along the sky, to turn the clock hands, to write a letter, to end a fruit scramble… Some extra facilities: a wardrobe for a character (child can dress it) and a colouring book. |
| Team members | Illustrations and layout: Lyudmila Alexandrova Written by: Igrineva Daria, Irina Kurskaya Programming: Alexey Kravtsov, Olga Belkina Sound engineer: Maxim Kravets Project Manager: Svetlana Maximova |
