A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-6-31. Rio in the City
| Agency | DEFA Interaktiv |
| Creative head | Vadim Igonin |
| Author of idea | Vadim Igonin |
| Product | KIA Rio |
| Description | At the end of last year, we launched the project “Find Rio in the City” from KIA Motors. DEFA Interaktiv essentially transformed an ordinary test-drive of a KIA Rio automobile into an interactive campaign. This project represents a continuation of KIA’s previous Moscow campaign “Venga in the City”, which has already become popular and has proven to be effective, in large part due to the receipt of a large amount of user-generated video content. More information about the results of this campaign can be found in our video case |
| Team members | Art direction: Nazir Khasavov Project management: Alla Alexandrova, Yuri Stepanov, Alexandra Puzatova Video-production, motion-design: Mikhail Konovalov Design: Nazir Khasavov, Anna Kobceva, Ruslan Mirsalikhov Flash-development: Vladimir Minaev Programming: Alexey Kazakov, Ivan Kocheev |
