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G-6-31. Rio in the City

AgencyDEFA Interaktiv
Creative headVadim Igonin
Author of ideaVadim Igonin
ProductKIA Rio
DescriptionAt the end of last year, we launched the project “Find Rio in the City” from KIA Motors. DEFA Interaktiv essentially transformed an ordinary test-drive of a KIA Rio automobile into an interactive campaign.

This project represents a continuation of KIA’s previous Moscow campaign “Venga in the City”, which has already become popular and has proven to be effective, in large part due to the receipt of a large amount of user-generated video content.
More information about the results of this campaign can be found in our video case
Team membersArt direction: Nazir Khasavov
Project management: Alla Alexandrova, Yuri Stepanov, Alexandra Puzatova
Video-production, motion-design: Mikhail Konovalov
Design: Nazir Khasavov, Anna Kobceva, Ruslan Mirsalikhov
Flash-development: Vladimir Minaev
Programming: Alexey Kazakov, Ivan Kocheev