
Agency	Deluxe Interactive
Creative head	George Pavlenishvili
Author of idea	Deluxe Interactive
Product	Flagman shop of MegaFon brand (one of the leading Russian mobile operators)
Description	Goal: to create a concept of the flagship store of MegaFon company – the mobile operator. Solution: MegaFon – is the company of the future with the slogan “The Future Depends On You!” Therefore, while developing the concept of its showroom, we chose the idea of the Museum of the future foundation, or a flagship store, where all the striking and up-to-date technologies are exhibited. First, visitors are exposed to an interactive shop-window, equipped with the motion detectors, the image projections are being displayed on the glass and they can turn into the contours of the Olympic symbols or an invitation sign. To the right of the entrance visitors can see the huge touch-screen displays, which demonstrate the operator servicesthat are embedded into graphic bubble-balls floating on the screen. This is the self-service zone, which is designed for the simultaneous interaction with two users only. The cameras track the movements of visitors and, right at the moment when one of them comesup to the screens, an information balloon ( a bubble) appears. It opens up and provides the opportunity for a user to control the visuals by touching them with fingertips. The phones catalogue is represented in the Museum of the Future as a futuristic space shuttle control panel. The interactive panel and the presentation software allow you to browse information slides about a selected phone, to look at the pictures, read texts and to operate over the animation. The main interaction with the catalogue is supplied by the drag-and-drop function. All the transitions within the catalogue and placing the items into the active zone are followed by various animation effects. A useful function of quick cell phone models comparing is designed as a «Wish List»: a user can dragthe phone he likes into this sectionand scan through its features quite quickly. In the children's area there is a holographic air hockey installed. This is an interactivebranded game that is played right on the floor. It is designed for two people playing simultaneously and is controlled by footsteps. In addition, the visitors of the Museum can travel to another country just in a minute! A special screen and a camera provide you an opportunity to take a picture of you in front of thebackdrop withthe world-famous sightseeing places and to send a photo by mms to yourself or to your friends. Thanks to the Museum of the Future, the flagship store "MegaFon" has become a real attraction for the visitors of GUM (one of the best known trade centers that is located on the Red Square).
Team members	George Pavlenishvili - Creative Director

http://vimeo.com/28452322

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