A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

G-9-6. A Wider View

AgencyDEFA Interaktiv
Creative headVadim Igonin
Author of ideaVadim Igonin
ProductKIA Optima
DescriptionKIA Motors has presented the KIA Optima sedan in a new dimension. Russia’s first commercial to use the still very rare “360-video” technology was viewed by more than a million users of the popular video hosting site YouTube.
Thus, the new format alters the usual idea of advertising and expands the boundaries of presenting a new brand.
Team membersArt direction: Nazir Khasavov
Project management: Alla Alexandrova, Yuri Stepanov, Alexandra Puzatova
Video-production, motion-design: Mikhail Konovalov
Design: Nazir Khasavov, Anna Kobceva, Ruslan Mirsalikhov
Flash-development: Vladimir Minaev
Programming: Alexey Kazakov, Ivan Kocheev