E. Film Craft
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-9-6. A Wider View
|Creative head||Vadim Igonin|
|Author of idea||Vadim Igonin|
|Description||KIA Motors has presented the KIA Optima sedan in a new dimension. Russia’s first commercial to use the still very rare “360-video” technology was viewed by more than a million users of the popular video hosting site YouTube.
Thus, the new format alters the usual idea of advertising and expands the boundaries of presenting a new brand.
|Team members||Art direction: Nazir Khasavov
Project management: Alla Alexandrova, Yuri Stepanov, Alexandra Puzatova
Video-production, motion-design: Mikhail Konovalov
Design: Nazir Khasavov, Anna Kobceva, Ruslan Mirsalikhov
Flash-development: Vladimir Minaev
Programming: Alexey Kazakov, Ivan Kocheev