A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

H-2-10. Copywriters Club

AgencyTWIGA Ukraine
Creative headSlavik Fokin
Author of ideaSlavik Fokin
ProductArt Directors Club Ukraine
DescriptionNote for the jury: if you have already seen a case for Copywriters Club in other nominations, please watch this one, because it is different in each nomination.

Two years ago a new organization appeared in Ukraine – Art Directors Club Ukraine. The club quickly raised its popularity… but mainly among art-directors. The other creative professionals said: “The club is great, but I’m not an art director!”

To show that ADC*UA is open for all creative professionals

We’ve made a club especially for copywriters: Copywriters Club Ukraine.

To promote CWC’UA we created provocative posters which proved that copywriters were better than art-directors.

When the interest to the club reached its climax, we launched the revealer of ADC*UA saying: “Words lie”.
Team membersSlava Znamin, art-director
Slavik Fokin, copywriter
Antonina Kliuchnikova, photographer