E. Film Craft
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
H-2-10. Copywriters Club
|Creative head||Slavik Fokin|
|Author of idea||Slavik Fokin|
|Product||Art Directors Club Ukraine|
|Description||Note for the jury: if you have already seen a case for Copywriters Club in other nominations, please watch this one, because it is different in each nomination.
Two years ago a new organization appeared in Ukraine – Art Directors Club Ukraine. The club quickly raised its popularity… but mainly among art-directors. The other creative professionals said: “The club is great, but I’m not an art director!”
To show that ADC*UA is open for all creative professionals
We’ve made a club especially for copywriters: Copywriters Club Ukraine.
To promote CWC’UA we created provocative posters which proved that copywriters were better than art-directors.
When the interest to the club reached its climax, we launched the revealer of ADC*UA saying: “Words lie”.
|Team members||Slava Znamin, art-director
Slavik Fokin, copywriter
Antonina Kliuchnikova, photographer