E. Film Craft
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
H-3-18. RedDot FlashMob
|Creative head||Vadim Igonin|
|Author of idea||Vadim Igonin|
|Description||DEFA Interaktiv designed for KIA Motors an absolutely original online advertising campaign, the "Red Dot Flash Mob".
In 2010, the jury of the famous Red Dot Design Awards in Essen, Germany recognized Kia Venga as winner in the "product design" category among compact minivans.
The "Red Dot Flash Mob" project was based on a simple but brilliant idea. On February 7, on the eve of the official presentation in Russia, about two dozen car websites and popular bloggers surprised their readers. The web sources continued to publish their usual content. But the text was formatted unusually: all the dots in the text were a bit bigger than usual, and painted red.
Each red dot was a link to the promotional page of KIA Venga Red Dot Landing Page (www.kia.ru/venga_reddot/). Thus, DEFA Interaktiv introduced new online interactive punctuation rules for just one day :-)
|Team members||Art direction: Nazir Khasavov
Strategic planning: Yuri Stepanov
Project management: Alla Alexandrova
Programming: Ivan Kocheev