A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

H-3-17. Pan Yatsek

Creative headPavel Dedkov
Author of ideaIvan Ponomarev
ProductBulbash Zubrovaya
DescriptionIn Belarusian mass media advertising of vodka is forbidden, but the young and progressive TO is not always get information from Belarusian media. They tune their television and radio receivers for "Western" waves and surf news in foreign located sites. This insight is used by opposite mass media:  they placed servers and broadcast towers abroad Belarus.
To strengthen the reputation of old-fashioned spirit we decided to conduct an advertising campaign FROM neighboring Poland.
Team membersKsenia Prudnikova, Alexander Serikov