A. Film
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J-1-17. 1000 and 1 New Year Meeting
| Agency | Das Marketing/JWT Kazakhstan |
| Creative head | Maria Mizina |
| Author of idea | Maria Mizina |
| Product | Jacobs Monarch |
| Description | Kazakhstan is the country with a huge territory and big distances between cities. Friends and relatives can rarely see each other, and don’t even dream about getting together just for a cup of coffee and a small talk. Jacobs Monarch Pamperaroma can do a miracle and bring people together even if they are currently 1000 miles away from each other! We have created a warm atmosphere around the brand with National New Year BTL program. People from all over the Kazakhstan enjoyed the coffee in specially designed cafes, have sent greeting post cards to their closed ones, wrote a wish on Jacobs stars and took memorable photos with Santa Claus and the beautiful Christmas tree. Campaign results: Brand TOM +6% Aided advertising awareness 86% Campaign was the breakthrough in the coffee market that was proved by market position and business results. National TV support, OOH, press and invitations. |
| Team members | Maria Mizina - creative director, Tima Bannikov - art-director, Ruslan Tukanov - designer, Alexander Pozdnyakov - copywriter |
