A. Film
B. Press
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F. Design
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H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

J-5-10. The Right Scotch = The Right Choice

AgencyProgression Group
Creative headGoncharov Boris
Author of ideaGoncharov Boris
ProductThe Famous Grouse whisky
DescriptionThe concept was built on the ability of the Scots to choose the best as they did with The Famous Grouse. We created a decision maker powered by Scots on YouTube channel with the Text to Speech interface. The campaign was supported by promopacks at shops and special offers at pubs.
Team membersTyshnyuk Ekaterina - video producer, Alekhin Roman - Art Director, Bembiev Leo - Copywriter, Shinelko Olesya - Digital Producer, Glagoleva Oxana - Sales Activation Director, Kudryakova Ninel - Account Director, Gatalskaya Juliya - Account Manager