E. Film Craft
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
|Creative head||Levan Koberidze|
|Author of idea||Levan Koberidze|
|Description||The main goal of commercial was to show renewed packaging of mineral water SAIRME in effective way and communicate the main idea of the brand: "Share the grace of Georgian nature!" Accordingly emphasize on main visual details of packaging and on product’s daily consumption. The main communication element was deer as for it is the main detail of packaging.
In text is accented natural origin of product, mineral wealth, recommended daily consumption and main idea of brand as a slogan.
|Team members||Levan Koberidze - director; Maka Chichinadze - art director; Ana Kabzinadze - brand adviser / project manager; Giorgi Ebralidze - Film director; Dima Bondarenko - Operator; Anatoly Poznianski - fx master.|