A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
B-13-2. We know what you need indeed
| Agency | Graphic design studio DEZA |
| Creative head | Alexander Suvorov |
| Author of idea | Irina Shmidt |
| Product | LOKO-Bank |
| Description | In recent years the main direction of development of LOKO-bank was financing of small-scale and medium business. So our main task was to work out a concept of an advertizing campaign for the line of the bank products – crediting services for businessmen in small-scale and medium business. Advertizing modules in press media and posters at the clients’ offices should become the main tools for promotion of LOKO-bank services. Advertising images should be bright, original, but simple, clear and positive. The slogan for the advertizing campaign became “We know what you need indeed». Analyzing what the representatives of a small-scale and medium business really need, that part of the business society which is the most sensitive to changeable environment, we came to a conclusion that finally it is a victory. All these people aspire to a victory; they really want and are ready to become winners. We drew analogies between small-scale and medium business and the sports popular in Russia. Businessmen and athletes are united by their aspiration to come out on top, win a victory. There appeared: the businessman scoring a shattering goal in advertizing of the target credit; the cyclist crossing finishing line, leaving competitors; the climber who has conquered the top by means of mortgage lending. "We know what you need indeed" – these are the victory and the successful business. Models draw attention bearing a strong emotional charge. |
| Team members | Art director: Irina Schmidt Design: Nastya Zhukovskaya, Vlad Petrusevich Photographer: Konstantin Vinogradov Project manager: Elena Palamarchuk |
