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B-13-1. LOOK CLOSELY ON ANAPA CITY
| Agency | Media-Storm |
| Creative head | Evgeny Turkin |
| Author of idea | Evgeny Turkin |
| Product | "Cote d'-Azur" HOUSE |
| Description | HEADLINE: LOOK CLOSELY ON ANAPA CITY!* *When reading, the title "Look closely to Anapa" has a double meaning: "Canap?s" - as an appetizer, and "To Anapa" - as the city. SUBLINE: THE FRENCH WAY OF EASY LIFE. PROBLEM: Alerted attitude of the target audience to real estate on the Black sea. Prevails the feeling that it’s too expensive in compare with foreign analogs. Target doesn’t understand the advantages of living in Anapa city in the “Lazurnoe Poberezh’e” house. IDEA: Look closely on Anapa city!* Just look close and you will see all the advantages of living in Anapa city. *In Russian here is a play on words. It sounds the same as “Look closely on this canap?”. DESCRIPTION: We present all the advantages of living in the “Lazurnoe Poberezhie” house as parts of light French canap?. Because the name of the house is “Cote d’-Azur” (“Azure coast”). You need to look closely on the layout to see all the values of this house: location on the high coast, near the shore, ecology, city sights, wide possibilities for sports and rest. “LAZURNOE POBEREZH’E” HOUSE The name is translated as “Cote d’-Azur” (“Azure coast”). It’s architecture is performed in French style. It’s located in an up-market part of Anapa city, near the lighthouse, on the high coast, close to the shore. |
| Team members | art-director: Evgeny Turkin copywriter: Evgeny Turkin, Mariya Dmitrieva |
