A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

C-15-12. PalladiUM-2

Agency"Vi-hod" advertising group
Creative headArtem Lyapunov
Author of ideaArtem Lyapunov
SeriesPalladiUM
ProductBusiness centre "Palladium"
DescriptionThe main task: to emphasize the brand name of the A-Class business centre.
"Palladium" is the most up-to-date business centre and its brand name contains the word «um» (rus: «intellect», «clever»), so we mark it out. The first meaning of the advertising slogan is: «be radiant with Palladium». Аnd the second is: «be radiant with your mind?».
To support the «great intellect», we put the graphics logo of the business centre on the forehead of the hero. It’s look like the full status bar (in Russian, it means «be he a Solomon»).
Team membersArtem Lyapunov - art director, copywriter