F-1-3. Legoberezhka — children's education and leisure club

Agency	uStudio Design
Creative head	Paul Boroday
Author of idea	Paul Boroday
Product	Legoberezhka
Description	The club is located in Kiev, near the metro station "Levoberezhnaya". Slang name for the area "Levoberezhka." The key direction of the club - the development of memory, imagination and motor skills of children with the help of designers Lego. Hence the name - "Legoberezhka." But in the style of the club it was important to move away from association with Lego and not to become like the company store of the designers. The solution was proposed to use the word "Legoberezhka" do not like the name of the club, but as the name of a certain character - the best friend of children. The result is a sweet and very flexible character, which formed the basis for all subsequent styles.
Team members	Alexey Chernyshov - Graphic Designer

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