A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
F-1-37. Corporative style “Fishka”
| Agency | YellowDog |
| Creative head | Ilya Mitroshin |
| Author of idea | Svetlana Belous |
| Product | Headwear manufacturer Fishka |
| Description | When we developed naming for our client, the word “Fishka” at first sight seemed the most suitable. From the one hand – it is generally accepted informal slang, meaning something striking and interest or specific, unusual object. From the other hand, in the word “Fishka” easy to find word “Fish”. Multicolor accessories are like run of exotic fishes of different forms, species and colors. On the assumption of this principle, was developed some varieties of sign, united by single idea – Silhouette of a fish, made from two objects – cap and scarf. Accordingly, in different communications of the trade mark can be used different types of sign. Bright multicolor patterns, traceries and ornaments, illustrations and images can be piled from different sign’s variations. Slogan – “Catch the Fishka” – means follow the fashion, find something original and unusual – emphasized fish motive and became integral part of corporative style. |
| Team members | Svetlana Belous |
