A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
F-1-63. Хоперский заповедник
| Agency | Variobrands |
| Creative head | Emelyanov |
| Author of idea | Salameh |
| Product | Reserve |
| Description | One of the most endangered species in Hopersky Reserve is Russian vyhuhol (Russian muskrat). In real life its look is not very pleasant that is why communication to it to some people maybe odd and not very pleasant. So for successful communication with the target groups (investors, tourists, volunteers. children) there was chosen a friendly character. She is not a beggar, but a friend who needs to be assisted. You just won’t be able to ignore her. She is nice and friendly Russian muskrat - Masha. The temperament of the heroine together with the visual and sense filling creates a positive atmosphere so that you consider Masha to be your good friend. It allows everybody who is far away from the reverse problems to become a little bit closer to nature and understand the problems of nature conservation. The target group is 25-45 years old people, who are active, positive, goal oriented and successful. They have a good sense of humor and enjoy this life. Also it is communicating with children who are primary goal of ecological education. |
| Team members | designer Salameh |
