A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

F-1-62. e:mg rebranding

Agencye:mg
Creative headMelnikov Anton
Author of ideaGubergrits Mikhail
Producte:mg
DescriptionVIDEO www.youtube.com/watch?v=oXKJeQu5m44&feature=youtu.be

When choosing a new agency face we decided to focus on expertise, efficiency, innovativeness and analytical approach for the challenges. As a result the first abbreviation letter got a new deciphering – ‘effective’, and a new logo - formula view. Clear, simple logo form is like a brilliant solution to a mathematical problem where as a result of complex calculations, cuts, taking the derivatives and logarithms – there is a formula that affects with its simplicity and elegance. In e:mg abbreviation there also appeared a colon – it has a function of equal sign in the formula but unlike the latter, does not firmly fixes value, but starts a series, a game, both in real and in virtual (or "digital") space.
Team membersMelnikov Anton- Chief Creative Officer
Nuvariev Alexander -Art director