A. Film
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F. Design
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H. Creative use of Media
I. PR projects
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K. Advertising Campaigns
F-5-16. SKB-bank Gift Book
| Agency | Brandiziac |
| Creative head | Olga Mosina |
| Author of idea | Artem Shutov |
| Product | Gift Book |
| Description | Challenge: To create a gift book of single-line poems of Vladimir Vishnevsky for “SKB-bank” VIP-clients as a part of the bank's advertising concept for 2011-2012. In 2011 Brandiziac created an advertising campaign with children as the main characters. The unexpected combination of real, emotional live photos of children and well known single-line poems discloses the connection between child's reactions and banking services. Idea / Solution: - The cover illustration — cherries (rus. ‘vishnya’) in the jar (rus. ‘banka’), and the rampageous name of the book reflect the connection between Vladimir Vishnevsky single-line poems and the bank's advertising campaign. - We have included both — well-known and absolutely new children's images in the book. - Book spreads are complemented by original illustrations. They reveal the sense and ambiguity of poems in a new way, and built on authors’ nostalgic memories of their children's pranks. - The original font emphasizes the nature of the illustrations. |
| Team members | Olga Mosina, design Dmitrii Trofimov, lay out Dmitrii Shlyapin, illustrations |
