F-8-15. Package design for “I recommend” cookie brand

Agency	Advertising agency "Illan"
Creative head	Vladimir Fedoseev
Author of idea	Vladimir Fedoseev
Product	cookie
Description	Illan agency created the brand name as well as corporate identity and packaging for Tver’ Kleb’s new brand. To illustrate the high level of production, it was decided to move away from a mere statement of the fact and bring communication to a more emotional level. For example, through a reference to an expert opinion. But who is an expert in taste qualities of cookies if not we are? And our numerous relatives and friends as well. It is they who conduct daily tests, make comparisons and carry out experiments whose findings are impossible to garble. A unique character was created for each type of cookies: Iraida Robertovna –a specialist in oatmeal cookies, Ilya Petrovich – Tver’ cocktail connoisseur, Pete Verevkin who respects Sweet alphabet. Apart from the character and the production image the packaging contains character’s live comments that help in both: the choice of the product and the way it should be used.
Team members	designer Anastasia Beljakova, copywriter Daria Sholomitskaya

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