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F-8-16. Scent of wanderings

AgencyGraphic design studio DEZA
Creative headAlexander Suvorov
Author of ideaIrina Schmidt
DescriptionWhen the PONY EXPRESS delivery company addressed to us with a request to invent a New Year's gift for their clients and partners using the different spices, we were just finishing the development of a calendar under the general concept «Great silk way». Stars met so successfully that work over these sets began with special inspiration.
We would like to create an atmosphere filled with aroma of wanderings. This is why there is the wooden box with an engraving - after all is a delivery service. Inside there are 6 manila bags of spices and the book with recipes.
The special design of packing was developed on the basis of the patterns based on the motifs of different countries the Great silk way passed through and where these spices traditionally grow.
A special structure and design of the recipe book with various specialties corresponding with particular places, including one or another seasoning.

When you open a wooden box parcel, a tremendous smell of spices and condiment strikes you at once.

Mainly natural materials were used in manufacturing (a cedar, Kraft, skin etc.), emphasizing a gift “hand made» and oriental sense.
Team membersArt director, designer: Irina Schmidt
Illustrations: Nina Kleopina
ProductManager: Elena Palamarchuk, Elizaveta Kuleshova