A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
F-8-17. "Family stories"
| Agency | Dochery |
| Creative head | Alina Rukosueva, Ekaterina Maleeva |
| Author of idea | Alina Rukosueva, Ekaterina Maleeva |
| Product | eggs |
| Description | In 2011 battery farm ‘Udarnik’ decided to launch a new product, branded egg carton of the low-cost market segment. To obtain this objective the agency was given a task to: 1. Create an overall brand name and brand names for each product. 2. Design the appearance (image), logotype and corporate identity. Decision: Eggs are a healthy and nourishing food for every member of a family. The agency has created the brand name ‘Domashnie istorii’ and designed a number of theme stories, which are to used in package design. The characters are made of plastic; each of them has its unique form and look. They are a family. The agency has created a colourful appearance for the family, which is easy to use in all advertising vehicles. |
| Team members | Alina Rukosueva (creative Director), Ekaterina Maleeva (art Director) |
