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F-8-18. «Piece of a big pie or Buon Appetito!»
| Agency | Graphic design studio DEZA |
| Creative head | Ilona Koltynyuk |
| Author of idea | Danil Yartsev |
| Product | SMP Bank |
| Description | The Bank and its clients are a solid team. What can be better, when summing up the year, than gathering at a figurative round table and sharing the "Big" tasty pie with the big and amicable company? This is how the gift set «A piece of a big pie or Buon Appetito» was born! Well-liked pizza played the role of a pie, and delivery of a gift was stylized as "pizza delivery". Besides the main, "edible" part, there are also additional "components" in a set which appeared there on purpose. There is a roller knife with a wish «divide and dominate» in a set to make splitting a pizza more convenient. It is well known that the Italian pizza doesn't submit without an olive oil. The obligatory component appeared under the slogan «We wish, that life went like clockwork» in our set. The festive and friendly atmosphere will be promoted at the table by a disk with popular Italian melodies. We put in a set the book of recipes on pizza cooking so that this "The big pie" would not be so unique. It serves as a symbol of plenty tasty pies which bank and its clients will be glad to share. All components of the gift set are laid in a distinctive recognizable box for "pizza" express delivery to the addressee of the gift. |
| Team members | Design: Danil Yartsev Project manager: Alexander Petrosyan, Elizaveta Kuleshova |
