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F-8-43. Create a new brand of vodka Saimaa

AgencyRunway Branding
Creative headKonstantin Dvornikov, Andrew Nadvorsky
Author of ideaKonstantin Dvornikov, Andrew Nadvorsky
ProductVodka Saimaa
Create European premium vodka made on the basis of Saimaa lake water.

The design tag line is based on the idea to image snowy ice space of the Finland lake Saimaa keeping the cleanest water under its cover. The main idea is to divide the bottle into 2 parts - white means frozen ice layer and transparent means clean water.
Team membersArt-directors - Anna Chicheeva, Alexander Kvasov