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F-8-44. Sairme
| Agency | branding.ge |
| Creative head | Maka Chichinadze |
| Author of idea | Levan Koberidze, Maka Chichinadze |
| Product | Mineral water |
| Description | Inspiration for the packaging design and the logo of the brand “Sairme” became a legend about Sairme waters. According to the legend in the 90s of the XIX century hunters were hunting in the forests belonging to the Imereti Eristavi princes, hunters came to the spring – a favorite place of deer, deer loved to drink water from this spring because it was very clean and delicious and after that this place was called “Sairme” – water that deer love to drink. While working on the design, one of our challenges was to create a visual, which would combine the legend and at the same time would be modern and trendy, that’s why we have used deer as a graphical symbol. We have tried to bring modern and appealing look to the traditional mineral water. |
| Team members | Levan Koberidze - diector; Maka Chichinadze - art director; Ana Kabzinadze - brand adviser / project manager |
