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F-8-47. Create a new brand of vodka Drova
Agency | Runway Branding |
Creative head | Konstantin Dvornikov, Andrew Nadvorsky |
Author of idea | Konstantin Dvornikov, Andrew Nadvorsky |
Product | Vodka Drova |
Description | BRIEF Create vodka which communicates an environmentally friendly product. Attract the attention of buyers by the unusual way of the brand. SOLUTION The brand name «DROVA» (means fire-woods) formed the basis of the concept and creative solution to the brand image: shaping the glass in the form of firewood, boxes in a woodpile. The concept of the brand image perfectly matches the image of a clean, natural product. |
Team members | Art-directors - Anna Chicheeva, Alexander Kvasov |