A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

F-8-47. Create a new brand of vodka Drova

AgencyRunway Branding
Creative headKonstantin Dvornikov, Andrew Nadvorsky
Author of ideaKonstantin Dvornikov, Andrew Nadvorsky
ProductVodka Drova
DescriptionBRIEF
Create vodka which communicates an environmentally friendly product. Attract the attention of buyers by the unusual way of the brand.

SOLUTION
The brand name «DROVA» (means fire-woods) formed the basis of the concept and creative solution to the brand image: shaping the glass in the form of firewood, boxes in a woodpile. The concept of the brand image perfectly matches the image of a clean, natural product.
Team membersArt-directors - Anna Chicheeva, Alexander Kvasov