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F-8-46. Create a new brand of vodka Grelochka
| Agency | Runway Branding |
| Creative head | Konstantin Dvornikov, Andrew Nadvorsky |
| Author of idea | Konstantin Dvornikov, Andrew Nadvorsky |
| Product | Vodka Grelochka |
| Description | BRIEF Create a new brand of vodka which communicates heartfulness of the product. Attract the attention of buyers by the unusual way of the brand. SOLUTION The brand name "Grelochka" (means Hot-water-bottle) managed to convey the character and soulfulness of vodka. Design solution of the image of vodka "Grelochka" creatively plays up and amplifies the brand name. Each bottle is placed in a warm gift - a mitten, a symbol of warmth and cosy get-togethers, and the design of gloves and vodka labels are made in a uniform manner. The slogan of the brand — Vodka "Grelochka warms! — сlearly expresses the essence of the brand. |
| Team members | Creative directors - Konstantin Dvornikov, Andrew Nadvorsky |
