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F-8-53. Jungle coffee packaging design

AgencyRAM 360° Agency
Creative headIgor Gusarov
Author of ideaDmitry Pasichnyk, Sergey Artemenko
ProductJungle coffee
DescriptionChallenge. New premium coffee is to appear on Ukrainian supermarket shelves. It is 100% pure Kenyan arabica of “Premium Kilimanjaro” grade. So it is ought to have name and packaging.
Solution. African roots and premium city consumption inspired us to name the coffee “Jungle”. Because we all are wild and the city is our jungle. We are living different lives – someone is predator, someone is prey. We have our special tastes, we recognize each other by appearance. By our skin.
Three packaging styles demonstrate three tastes of “Jungle” that we dedicated to three different occasions of urban life: City, Lounge and Passion. Taste your wildness in “Jungle” coffee.
Team membersDmitry Pasichnyk (copywriter), Sergey Artemenko (art director)