F-8-57. Stare Misto beer bottle and label design

Agency	Milk Branding
Creative head	Maxim Lesnjak
Author of idea	Evgeny Glukhov, Ilya Kazmin, Maxim Lesnjak
Product	Stare Misto beer
Description	TASK Premium Ukrainian beer Stare Misto is appreciated for its original saturated taste. So the rebranding briefwas to preserve the spirit and the originality of the brand –while showcasing the change (recipe, taste, bottle).Agency was to suggest a new bottle shape and label design to reflectan individual character and original taste of beer brewed in traditional brewery capital of Ukraine. SOLUTION The idea was to create a contemporary modern design that would integrate the idea of the old city (Stare Misto) to preserve the spirit of the brand. The new bottle shape boasts a modern look and is well-suited for holding. A unique glass relief stampin the shape of lion’s head, complex label shape, together with the well-contrasted logo have created a foundation for the new brand legacy –of an old city that has survived centuries and is capable of standing strong for more due to its values, original philosophy and staying trueto its character.
Team members	Maxim Lesnjak, Creative Director Irina Gavron, Strategy Director Evgeny Glukhov, Art Director Ilya Kazmin, Designer Alexander Perepelitsa, Designer Alexander Fayer, Technical Specialist, Olga Perepelitsa, Account Manager

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