marketing director, SunInbev Ukraine (part of Anheuser-Busch InBev)
Tatiana Lukinyuk has 15 years of experience in international companies, over 9 years in marketing. Started her marketing career in advertising agencies (TBWA, Scholz&Friends), responsible for tobacco accounts. In 2004 started career in brand management in Gallaher Plc, UK-based tobacco manufacturer (now part of JT International). Was in charge of LD, brand No.1 in company portfolio, led major launch of Sovereign brand. In 2006 joined The Coca-Cola Company, taking responsibility for Fanta, Sprite and Schweppes. In 2008 joined Oriflame Cosmetics as Marketing Director for Ukraine, and later CIS&Baltics countries (excl.Russia). During her tenure in Oriflame, managed to lead Oriflame brand to No.1 position in Beauty&Cosmetics market, overtaking major global competitor — Avon. In 2011 Tatiana joined leading beer company, SUN Inbev Ukraine (part of Anheuser-Busch InBev), as marketing director. Manages company brand portfolio which includes Chernigivske — beer brand No.1 in Ukraine, Rogan, Staropramen, Stella Artois, Beck’s, Yantar, Hoegaarden, Leffe and others.
In 2010 Tatiana became tutor at The Chartered Institute of Marketing, leading Marketing Planning Process model. Tatiana has graduated Kiev State Linguistic University, major — English language, International Institute of Business, major - marketing, The Chartered Institute of Marketing, professional diploma in marketing.
In 2011 was include into top 10 marketing directors according to MMR.